Individual Masterclasses
Buy a collection or a single Masterclass. Click on individual titles to learn more about the content, pricing, and how to buy.
Individual Masterclasses
Evolving From an Expert for Hire to a Client Advisor
Make a dramatic mindset shift and permanently alter your behaviors to create healthy, successful client relationships. Use powerful relationship-building principles during all stages of client development.
Using Power Questions
Use Power Questions to transform your relationships and your success with clients. Develop your own Power Questions that you can use immediately.
Becoming a Proactive Agenda Setter
Differentiate yourself and win sole-source business by proactively anticipating and helping to shape your client’s agenda of key priorities.
Creating a Buyer – Part 1 (Foundations)
This powerful five-step process will help you engage in smart preparation, position yourself from the start as a client advisor, and consistently win new business.
Creating a Buyer – Part 2 (Advanced Strategies)
These advanced business development strategies will help you navigate complex sales and raise your winning percentage in high-stakes proposals.
Adding Value for Time with Executives
Discover the four major sources of value for time, and how to add so much value in your meetings that executives say, “That was really helpful—when can we meet again?”
Developing C-Suite Relationships
This comprehensive Masterclass provides road-tested strategies for accessing the C-suite, holding great first meetings, and developing an ongoing relationship that transcends any one project or contract.
Leading with a Point of View
An engaging point of view about an important client issue is one of your most powerful client development tools. Learn to conceive, articulate, and communicate five different types of points of view.
Reframing Client Issues
The little-understood but powerful reframing strategies you learn in this Masterclass will help you define the right problem, the total problem, and the total solution—transforming the client conversation.
Developing Personal Promoters
Client executives will enthusiastically promote you to their colleagues and friends only when you have both improved their organization and helped them on a personal level. These strategies can dramatically increase your referrals.
Becoming a Person of Interest to the C-Suite
Would you rather get inbound calls from senior executives who seek you out or spend your time fruitlessly knocking on their door? These practical strategies will help you become a person of interest to the C-suite.
Managing Tough Client Conversations and Handling Difficult Clients
This Masterclass unlocks two vexing challenges: How to productively manage the most challenging client conversations; and, how to handle five types of difficult clients.
In-Depth Collections
Supercharge Your Growth: The Business Development Collection
Includes four masterclasses at significant savings:
Build Relationships at the Top: The C-Suite Collection
Includes four masterclasses at significant savings:
