Learn proven strategies for adding more value to your client relationships and developing them for life
Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Exploding the popular myth of the “Rainmaker,” a dated and dysfunctional figure that clients no longer welcome, Andrew Sobel argues that any professional can learn to “make rain” on an ongoing basis with existing clients by developing a special set of skills, attitudes, and strategies. These innovative tips and techniques from a recognized leader in the field of professional services will enable any consultant, salesperson, or service professional to create enduring client loyalty.
“Few understand the advice business like Andrew Sobel, and his well-written book, Making Rain, is overflowing with insight and sage advice on how to create value for clients and earn their enduring loyalty.”