Articles

Explore over 350 articles that will help you grow your client relationships and improve your personal effectiveness.

Seven Principles for Retaining Your Clients

I. IDEAS FOR ADDING VALUE AND BUILDING LOYALTY   ——————————————————————————————————— Seven Principles for Retaining Your Clients During Uncertain Times ———————————————————————————————————   A friend recently confided in me, “Things are so bad that I haven’t seen a client in nearly a month.” Another, though, took two weeks to return my phone call because she has been […]

Read article
Publishers Weekly “Clients for Life” Starred Review

JAGDISH SHETH AND ANDREW SOBEL. Simon & Schuster, $26 (288p) [Starred Review] ISBN 0-684-87029-0 * Whereas most professionals aim to develop long-term relationships with their clients, many find that their clients may treat them more like a one-shot expert-for-hire than that trusted member of the inner circle. Arguing that in today’s competitive era, clients are […]

Read article
Back to top