Articles
Explore over 350 articles that will help you grow your client relationships and improve your personal effectiveness.
Winning New Clients (part 2)
Even if you’re good at retaining your relationships for the long term, it’s essential to add new clients each year. These could be brand new names, or new clients within existing client companies where there are multiple economic buying units and businesses. In the last issue of Client Loyalty, I described the first 7 strategies […]
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How persistent should I be in following up with a potential client?
How persistent should I be in following up with a potential client I submitted a proposal to?
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How do I get this client to regularly engage?
How can I get an elusive client to engage on a regular basis with me?
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7 Strategies to Win New Clients
Never Struggle Landing New Clients I don’t have a single client who is not concerned with winning new clients during the coming year. So in the next two newsletters, I’m going to walk through about a dozen essential strategies that will enable you to turn contacts into clients. This month, I’m setting out strategies 1-7. […]
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When the Sale Is Stalled
If you sale is stalled, it's because one of these six preconditions is absent.
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A Great Client Relationship–Really?
The desire to improve is the first prerequisite for building better, deeper, and broader relationships with your clients. If you don’t think there is a gap waiting to be filled, why would you go through the pain and cost of changing how you act? The problem is that many successful professionals are complacent about the […]
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How do I build trust with a client who’s had a negative past experience?
How do I build trust with a client who's had a negative past experience with us?
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