Articles

Why Having A Great Brand Can Lead You to Fail in Sales

By Andrew Sobel So you have a strong brand. Congratulations. You walk into a prospective client’s office feeling confident and self-assured. You bask in the trust and respect that a good brand confers. But wait—this particular meeting may not be the bowl of cherries you expected. In fact, the executive you’re talking to may have […]

Building Your Independent Practice: From Startup To Market Leadership

Building Your Independent Practice: From Startup To Market Leadership

How to Get More Leads Out of Your Network

By Andrew Sobel “How do I get more leads out of my network?” That’s a question I get asked a lot these days. Everyone has lists of contacts. Everyone has past clients. Some of them may need what you offer—right now! But how do you make the connection in a way doesn’t feel like you’re […]

Four Strategies for Becoming Powerfully Relevant to Your Prospects and Clients

By Andrew Sobel Are you like water and sunshine to your clients? Connect. Become relevant. Resonate. Make an impact. Those are the steps you follow to build your most powerful relationships. In Part One of this three-part series on the Laws of Power Relationships, I described strategies for connecting. In this post, I share four Relationship Laws […]

8 Strategies for Staying in Touch When There’s No Business

Do You Offer a Truly Unique Client Experience?

How would you rate the overall client experience that you offer?

First Meeting Assessment

How Do You Pick Good Clients to Begin With

Picking Good Clients to Begin With With think a lot about how to build strong client relationships, but often don’t spend much time focusing on how to make sure we are getting the right clients in the first place. What is a good client? This ideal client varies for different people, but I think there […]