Andrew Sobel, Author at Andrew Sobel - Page 23 of 49
The WhatsApp acquisition by Facebook and the Twenty-Third Law of Relationships
Facebook’s $19 billion acquisition of WhatsApp underscores something I’ve believed for a long time: that notwithstanding social media’s ability to connect us with thousands of contacts, we ultimately gravitate towards a small handful of deep, meaningful relationships at work and at home. About Facebook’s latest move, The New York Times wrote, “Weary of noisy social […]
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Becoming a Person of Interest
By Andrew Sobel Your clients are pressed for time. Everyone wants to get on their agenda. There is competition, in a sense, to build a relationship with them. In response, you need an attraction strategy. You need to become a person of interest, someone that senior executives are drawn to spend time with. This is […]
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From Vendor to Trusted Advisor: Use Power Questions to Deepen Your Client Relationships
By Andrew Sobel Once you have acquired a new client or customer, the next challenge is to create a personal connection and deepen the relationship. Again, the right power questions will help you do this. To help deepen a client relationship, I like to ask what I call Passion questions and Depth questions. Passion questions help you understand what the […]
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How to Build Peer Relationships with Your Clients
By Andrew Sobel To become a client’s trusted advisor, you must be viewed as a peer. This doesn’t mean you must become a literal peer. If you work with a CEO, for example, you will never be their strict peer in an organizational or hierarchical sense. But if you want a seat at the table […]
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How to Get More Leads Out of Your Network
By Andrew Sobel “How do I get more leads out of my network?” That’s a question I get asked a lot these days. Everyone has lists of contacts. Everyone has past clients. Some of them may need what you offer—right now! But how do you make the connection in a way doesn’t feel like you’re […]
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Why Relationships Go Bad–and Nine Ways to Revitalize Them
By Andrew Sobel What percentage of the time you devote to marketing and sales is directed towards growing existing clients versus winning new prospects? If you’re like many professionals, you get an adrenaline rush when you are in pursuit of an attractive new client prospect. You probably feel that new business naturally flows from existing […]
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Six Powerful Words and Three Personal Development Opportunities
By Andrew Sobel Six Powerful Words The first word is Why. Every day of the next year will be gift for each of us. That’s why my first word for 2014 is “Why?” When used in the right way and at the right time, “Why?” is one of the most powerful words in our vocabulary. This […]
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Three Power Laws to Help You Connect in the C-Suite
By Andrew Sobel There are unseen but powerful laws that determine the success or failure of your client relationships. Just as an airplane must respect the laws of physics in order to fly, your strategies and behaviors must align with the Relationship Laws if you want to sell effectively and build your clients for life. […]
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