Creating Agenda Setting Conversations

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Creating Agenda Setting Conversations

Some clients get very focused on the details of operational execution, and due to the constraints of time pressures and a short-term focus, you never have those important "agenda setting" conversations with them. After your next client meeting with someone who is like this, trying saying this:

"With some of my best clients, in addition to having the kinds of operational reviews that we are holding each month, we will get together for lunch once a quarter to talk about the overall context and big picture for our work—the client’s plans, priorities, upcoming initiatives, and so on. This really does help us do a better job for you, and it also gives us a chance to provide you with some ideas and perspectives of a more strategic nature. Would you be amenable to trying something like that?’’

Your Week 14 Challenge: Become a Person of Interest to the C-Suite

This is your final challenge in the 100-Day Client Growth program. Congratulations on finishing! This week, you’ll work on becoming a person of interest to senior executives. To complete this week’s challenge, be sure to read or listen to Week 14: Become an Irresistible Person of Interest in It Starts with Clients (pages 217-228 in the hardcover version). (If you […]

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Your Week 13 Challenge: Develop a C-Suite Relationship

You’re in the home stretch of the 100-Day Client Growth Challenge–just one more week after this! This week, you’ll apply strategies to help build a relationship with a senior executive by adding more “value for time” in your meetings. To complete this week’s challenge, be sure to read or listen to Week 13: Build Senior […]

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Week 12 Challenge: Create a Personal Promoter

I hope you’re enjoying these weekly challenges, and have been able to apply the clients-for-life strategies to growing your relationships. If you have any examples of progress you’ve made–client relationship successes large or small–please share them with me. I’d love to hear from you, and will confidentially highlight these examples in future emails (write me […]

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Week 11 Challenge: Bring Big-Picture Thinking to Your Clients

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Week 7 Challenge: Use Agenda Setting Strategies + a Bonus Video

[Please note: this article, and the rest of the articles in this series, together constitute the 15 emails in the It Starts with Clients Client Growth Challenge. Please subscribe here to receive them on a weekly basis over the next 100 days] In Week 7 of this challenge, you’ll use agenda setting strategies to make […]

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Week 6 Challenge: Free Up a Stuck Sale

[Please note: this article, and the rest of the articles in this series, together constitute the 15 emails in the It Starts with Clients Client Growth Challenge. Please subscribe here to receive them on a weekly basis over the next 100 days] In Week 6 of this challenge, you’ll assess a sale that is stuck […]

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Week 4 Challenge: Hold a Great First Conversation

[Please note: this article, and the rest of the articles in this series, together constitute the 15 emails in the It Starts with Clients Client Growth Challenge. Please subscribe here to receive them on a weekly basis over the next 100 days] In Week 4 of this challenge, you’re going to improve your effectiveness at […]

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Week 3 Challenge: Gain Access and Set up Meetings

[Please note: this article, and the rest of the articles in this series, together constitute the 15 emails in the It Starts with Clients Client Growth Challenge. Please subscribe here to receive them on a weekly basis over the next 100 days] In Week 3 of this challenge, you’re going to begin a systematic outreach […]

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Your Week 14 Challenge: Become a Person of Interest to the C-Suite

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Your Week 13 Challenge: Develop a C-Suite Relationship

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Week 12 Challenge: Create a Personal Promoter

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Week 11 Challenge: Bring Big-Picture Thinking to Your Clients

Read article

Week 7 Challenge: Use Agenda Setting Strategies + a Bonus Video

Read article

Week 6 Challenge: Free Up a Stuck Sale

[Please note: this article, and the rest of the articles in this series, together constitute the 15 emails in the It Starts with Clients Client Growth Challenge. Please subscribe here to receive them on a weekly basis over the next 100 days] In Week 6 of this challenge, you’ll assess a sale that is stuck […]

Read article

Week 4 Challenge: Hold a Great First Conversation

[Please note: this article, and the rest of the articles in this series, together constitute the 15 emails in the It Starts with Clients Client Growth Challenge. Please subscribe here to receive them on a weekly basis over the next 100 days] In Week 4 of this challenge, you’re going to improve your effectiveness at […]

Read article

Week 3 Challenge: Gain Access and Set up Meetings

[Please note: this article, and the rest of the articles in this series, together constitute the 15 emails in the It Starts with Clients Client Growth Challenge. Please subscribe here to receive them on a weekly basis over the next 100 days] In Week 3 of this challenge, you’re going to begin a systematic outreach […]

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