Eight Reasons Why You Lose Clients – And What To Do About It (Part II)
Sometimes client relationships end for appropriate reasons. But you never want a good relationship to end avoidably.
In Part I of this article I described four of the eight most common reasons why client relationships end. These were:
1. A reorganization or executive turnover
2. A one-off or temporary need for your services.
3. A financial crisis or profit squeeze—and a lack of budget for you.
4. The impact and benefits of your work is not compelling
(Note: You can read Part I here if you missed it)
Now, let’s look at four more important reasons why one of your best clients may just walk away.
Read the rest of this article here.