Sometimes client relationships end for appropriate reasons. But you never want a good relationship to end avoidably.

In Part I of this article I described four of the eight most common reasons why client relationships end. These were:

1. A reorganization or executive turnover

2. A one-off or temporary need for your services.

3. A financial crisis or profit squeeze—and a lack of budget for you.

4. The impact and benefits of your work is not compelling

(Note: You can read Part I here if you missed it)

Now, let’s look at four more important reasons why one of your best clients may just walk away.

Read the rest of this article here.