Your Most Powerful Differentiator –The Live Performance

An extraordinary shift has occurred in the music business, and it holds an important lesson for us.

Over the last decade, sales of recorded music have steadily declined. This includes all types of music in all formats—CDs, digital downloads, and so on.

At the same time, concert ticket revenue for live pop concerts has steadily risen. These trends are displayed below, in the graph.

Buying a digital recording of some old Rolling Stones songs you’ve already heard is one thing; going to see the Stones live is quite another. Their live performance is worth a lot to a fan.

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