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Andrew Sobel is the leading authority on the skills and strategies required to develop enduring client loyalty. The author of three acclaimed books, he has conducted twelve years of unique research into the ingredients of breakthrough client relationships.
Client Loyalty: Creating a Unique Client Experience
In many markets, we are seeing a fundamental shift in the way value is created for clients and customers.
Q: I’ve been working for several years with the same client. How can I keep the relationship fresh?
A: If you’re not careful, the virtues of a long term relationship can quickly become vices. Over time, you ...