The Business Development
Masterclass Collection
Learn to sell as a trusted advisor by creating an enthusiastic buyer
Enroll NowThese four Masterclasses will help you jumpstart the growth of your client base by improving your skills at every aspect of the business development process with clients.
You get access to four Masterclasses which provide a total of six hours of intensive learning. Go through them sequentially or consume them based on which topics address your most immediate challenges.
Course Contents
Creating a Buyer – Part 1 (Foundations)
This powerful five-step process will help you engage in smart preparation, position yourself from the start as a client advisor, and consistently win new business.
Creating a Buyer – Part 2 (Advanced Strategies)
These advanced business development strategies will help you navigate complex sales and raise your winning percentage in high-stakes proposals.
Adding Value for Time with Executives
Discover the four major sources of value for time, and how to add so much value in your meetings that executives say, “That was really helpful—when can we meet again?”
Reframing Client Issues
The little-understood but powerful reframing strategies you learn in this Masterclass will help you define the right problem, the total problem, and the total solution—transforming the client conversation.
Each masterclass includes
- Multimedia video lessons taught by Andrew
- Reflection exercises for use during the videos
- Application worksheet to immediately apply the main strategies to your own client relationships
- Best practice checklist
- Detailed slide presentation for a quick, post-Masterclass review
- Quiz
You also receive:
- 18 months of access to your Masterclass (six extra months) on the course site
- A 14-day money-back guarantee if you’re not satisfied with your purchase
- A discount on the future purchase of another individual Masterclass. You can also apply the cost against the price of the full Masterclass series in the future.