Based on groundbreaking research, Clients for Life sets forth a comprehensive framework for how professionals from all fields can develop breakthrough relationships with their clients and enjoy enduring client and customer loyalty. Supported by over 100 case studies and examples drawn from consulting, financial services, law, technology, and other fields, Clients for Life illustrates how you can evolve from an expert for hire–a tradable commodity–to an extraordinary advisor. Riveting portraits of both exceptional contemporary professionals and legendary advisors such as Aristotle, Thomas More, Niccolò Machiavelli, and J.P. Morgan reveal how great client relationships are achieved in practice. If you’re concerned with improving client retention, client loyalty, relationship management, and the overall quality of your business relationships, Clients for Life is, in Tom Peter’s words, “A must read.”
Everything you ever wanted to know about being the perfect consultant is in Clients for Life. It goes beyond the nuts and bolts…this book has a deeper insight that makes it valuable for the most seasoned professional advisor, whether a lawyer, accountant, or marketing professional.
One of the best client-relationship books published recently, this practical guide offers powerful insights for professional advisors and customers alike.