Andrew Sobel

Building Enduring Client Relationships

Andrew Sobel

Tools

Techniques for Effective Empathy and Listening

 

  1. Synthesizing (as opposed to summarizing): "So it seems like there are really three different issues going on here, which are..."
  2.  Active listening: Interjecting "OK, Uh huh, That's right, I see"
  3. Non-verbal listening: Using your body and eyes to show you are completely focused on the client
  4. Echoing*: Repeating the last word spoken. Client: "So as a result, there's very high attrition." You: "Attrition." Client: "Yes, we think it's well above the industry average. In fact, last year we lost 20% of the sales force." You: "20%" Client: "Well, some of it was uncontrollable attrition like retirements, but..."
  5. Disclosure: "I know what you mean–I missed my husband's birthday one year too"
  6. Open-ended questions: "What would it take to get alignment around this issue?" "What have your past experiences been with outside advisors?"
  7. Provocative questions: "Why?" "So what?" "Why do you want to keep this business?" "Why do you think an outsider can help?"
  8. Provocative or "turnaround" answers*: Client: "So what can you do for us?" You: "I don't know" Client: "The CEO is challenging our use of consultants" You: "I don't blame him"
  9. Questions about the meaning of words: Client: "This is a very dysfunctional department." You: "What do you mean by 'dysfunctional?'" Client: "Basically, we want our people to up their game" You: "What does 'up their game' mean in your organization?"
  10. Questions about the past: "How and when did this start?"
  11. Questions about the present: "What are you doing now to fix this?"
  12. Questions about the future: "If this project succeeds, what would things look like a year from now?"
  13. Personal questions: "What are your own aspirations in the organization?" "Who have your mentors been?"
  14. Questions about feelings: "How did you feel about that decision?"
  15. Use of humor: Appropriate jokes or quips, self-deprecation, "break the ice" humor, etc.
  16. Not answering: "I don't know your company well enough to answer that. I can tell you what I'll be looking for, however"; "I don't know. Let me get back to you."
  17. Silence: You don't have to fill every second of the conversation! Take a pause!
  18. Letting the client answer provocative or dangerous questions: You're presenting to a group of client executives. Someone asks the question, "So you've demonstrated that our costs are 20% over the benchmark. I just don't believe that." You look at the person attentively, and remain silent for 3-5 seconds. Given the opening (your silence), another executive in the audience may very well jump in: "Oh come on, we've known this for years. That's why our operating margins are so bad."

*Thanks to author Alan Weiss for numbers 4 and 8