ClientCentricities: Andrew’s Monthly Q&A

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Question

I try to quantify the value of my proposals but sometimes my clients just scoff at the numbers. They are cynical about projections of value-added.

Answer

I don’t blame them. I don’t believe a lot of the puffed-up projections of benefits that I have seen, either. The answer is very simple: Your client, not you, needs to estimate the value he or she expects from successful completion of the work. You must have a clear and candid discussion with your client about value, and you may need to push them a bit: "What do you think it’s worth to your organization if you solve this problem (or capture this opportunity)?"  "I understand it’s hard to estimate, but are we talking about $1 million or $10 million?" And so on. Your client must own the value estimate.


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andrew@andrewsobel.com
Andrew Sobel

I help my clients build enduring relationships with their clients and other important individuals in their lives
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